👋 Hi, I’m Thao - founder of Don’t Tell Charles and a cake maker who’s been around long enough to know this industry can be… a lot.

Between endless trends, clients (or family members) who don’t get it, and the pressure to do it all perfectly, it’s easy to lose the joy that brought you to cake making in the first place.

I get it. I’ve been there.

That’s why I created Don’t Tell Charles, the modern cake school to help cakers all over the world Cake Smarter, Not Harder® to reclaim their time, creativity, and confidence.

But after 8 years of running a structured online school, I realised I needed more freedom to share ideas, conversations, and insights that don’t need to be turned into full courses.

So… after 13 years of not telling Charles, we’re telling all!

Welcome to Do Tell Charles, a space where I can write freely about cake making, creativity, business, and the real, unpolished side of this work.

Subscribe and you’ll find:

👩‍🍳 Easy, practical tips to simplify your cake making processes

👩‍🎨 Creative inspiration that gets you excited to bake again

👩🏻‍🏫 Honest conversations about what it’s really like to work in cake (no sugar-coating, just community)

If you’re a hobbyist

Subscribe to the free tier. Here, I’ll be posting everything a hobbyist needs to make cake life more efficient and enjoyable.

If you’re thinking of starting a cake biz or already running one:

Please subscribe to the paid tier. You’ll get the cake biz focus deep-dive guides, conversations and coaching to help you navigate the cake biz side with more confidence and clarity.

See you soon!

Thao x

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